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APLB is a Korean skincare brand that develops facial care products combining renowned active ingredients with carefully selected plant extracts. Inspired by the principles of K-Beauty, it offers formulas designed to hydrate, soothe, and preserve the skin’s natural balance.

The range includes serums and creams formulated with active ingredients such as centella asiatica, niacinamide, hyaluronic acid, glutathione, AHAs/BHAs/PHAs, vitamin C, or retinol, depending on the product. These products specifically target hydration, radiance, skin texture, and the appearance of imperfections.

Discover APLB in our K-Beauty selection and explore HAYEJIN to discover another approach to Korean skincare, particularly focused on fermented rice and hydration.

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