Men’s skincare routine: order of products morning and evening

Do you already have your products but don’t know what order to apply them in? This men’s skincare routine answers one specific question: what is the order for skincare in the morning and evening? A routine can remain short; the key is to apply products in a logical order and avoid using too many potentially irritating active ingredients.

Men’s morning skincare routine: what order should you apply your products in?

1. Cleansing. Use a face cleanser in the morning if your skin needs it.
2. Optional toner. A product from the Toners & Tonics collection is used after cleansing.
3. Optional serum. Next, apply a face serum if you want to target a specific concern.
4. Moisturizing. Follow with a face cream.
5. Sun protection. Apply it as the final step when you are exposed to UV rays.

Men’s evening skincare routine: what order?

1. Cleanse to remove the day’s residue.
2. Apply toner if you use one.
3. Apply your serum or targeted treatment.
4. Optionally add an eye contour treatment.
5. Finish with your face cream.

Where should you use AHAs, BHAs and other exfoliants?

AHAs, BHAs and other exfoliating acids are not a mandatory step in every daily routine. A peel or exfoliating serum should be used according to the product’s recommendations and your skin’s tolerance.

When you are starting out, introduce exfoliation gradually. Avoid combining several exfoliating products on the same evening and be especially careful after shaving if your skin is sensitized. Appropriate sun protection is important while using exfoliating active ingredients.

When should you use a mask?

Masks & Scrubs are not essential every day. They can supplement your routine occasionally, depending on their formula and your skin’s current needs.

Example of an order for a minimal men’s skincare routine

Morning: cleanse if necessary → cream → sun protection.

Evening: cleanse → optional targeted treatment → cream.

Add toner, serum, eye contour treatment, mask or exfoliant only if its purpose meets a genuine need of your skin.

How can you avoid an overly harsh routine?

• introduce one new active ingredient at a time;
• follow the recommended usage frequencies;
• reduce active ingredients if discomfort persists;
• do not assume that a tingling sensation is necessary for a product to work.

If you are just starting out and first want to know which products are truly essential, read our guide Men’s face care routine: the essential steps for getting started. You can also explore all our face care products.

FAQ: men’s face care routine

What order should men apply face care products in?

After cleansing, apply lighter textures before richer ones: optional toner, targeted serum, then cream. In the morning, sun protection comes last. This guide explains the order for a men’s skincare routine without making every step mandatory.

Do you need to follow all six steps every day?

No. A simple routine may be enough: cleanse as needed, moisturize and protect your skin from the sun in the morning. Toner, serum, eye contour treatment and exfoliation address specific needs.

What should you do after shaving?

If your skin feels tight, choose a gentle cleanser and a comfortable cream. Space out exfoliants when your skin is sensitized.

To choose the three basic products before working on their application order, read our guide to getting started with men’s face care. You can then compare our face cleansers, face serums and face creams.