Face serum: how to choose the ideal treatment for your skin?

What is a facial serum used for?

A serum is a skincare step that allows you to incorporate a targeted formula between cleansing and moisturizing. Its texture is often lightweight, but there is no universal rule regarding the concentration of active ingredients: each formula should be evaluated individually.

How do you choose a serum based on your needs?

Hydration

Formulas containing humectants such as hyaluronic acid are often chosen to complement a hydration-focused routine. The resulting comfort also depends on the moisturizer used afterward and on the formula as a whole.

Radiance

Vitamin C and certain derivatives are used in products positioned around radiance. Their stability, concentration, and tolerability may vary from one product to another.

Imperfections and balance

Niacinamide appears in many formulas intended for different skin types. Rather than seeking the highest percentage, choose a formula that is consistent with the rest of your routine.

First visible signs of aging

Bakuchiol and retinol are two different active ingredients. Bakuchiol is sometimes presented as a cosmetic option to consider in anti-aging routines, but it should not be described as an automatic equivalent to retinol. With retinol, pay particular attention to the product’s recommendations and precautions.

Texture and exfoliation

AHAs, BHAs, and other exfoliating acids may be present in certain serums and peels. They are not necessary every day and may require gradual introduction.

In what order should you apply a serum?

In a classic routine: cleanse your skin, optionally apply a toner, then the serum, and finally your facial moisturizer. Always follow the product’s specific instructions, especially when it contains targeted active ingredients.

Should you use multiple serums?

It is not mandatory. A routine with one well-chosen serum may be easier to follow and evaluate. If you combine several active ingredients, check their compatibility and avoid introducing several new products at the same time.

Which serum should you discover at Elohé Beauty?

Browse our Facial Serums collection. You can also explore brands such as Routinely, HAYEJIN, APLB, or GINZAÏ, then complete your routine with all our facial skincare.

If your skin develops a significant reaction or a persistent condition, seek medical advice rather than adding more cosmetic active ingredients.